Hong Kong – one of the four ‘Asian Tigers’; with a booming economy, more skyscrapers than New York, and more Rolls Royce’s per person than any other city in the world.

It’s small but glistening skyline is alive 24/7 and hosts the largest financial organisations from around the globe. From local talent to ex-pats, Hong Kong attracts a multitude of professionals looking to leverage the opportunities that come with living and working in one of the wealthiest cities in the world.

Leon Lau from ASG Hong Kong works as a Principal across our portfolio of major industry clients. He was born and raised in Hong Kong and has travelled the world in his career. He says there are few countries that compare to the high-energy, always ‘on’ buzz of Central Hong Kong.

“For networking, I don’t think you can beat it (Hong Kong). With so many c-level executives visiting the city from all over the world, exposure to different business leaders, key decision makers and potential clients is a given.”

Leon has worked for ASG, previously known as SMS Management, for four years joining the company before it was acquired in 2017.

SMS was well-known in the Hong Kong market for providing technology-based consulting and advisory services, particularly in the Customer Experience (CX) space. It opened its Hong Kong branch in 2010, entering a phase of rapid growth after taking on megabrands Telstra International, HK Jockey Club, AXA, and NAB.

Regional Manager for ASG Hong Kong, Rod van Buuren, was working for SMS in 2010 – 2012 as a Practice Manager during its period of unprecedented growth.

After returning to ASG in 2018, Rod says, “Working for SMS, now ASG, has given me and many of our other employees lots of multinational and cross-industry opportunities.

Whilst working for us means you are based in Hong Kong, many of our projects run regionally across Asia, such as Thailand, Malaysia, Singapore, Japan and Philippines.

Our consultants have great exposure to big industries like insurance, retail, utilities and finance, and are supported in learning other skills from our other capability areas.”

The acquisition of SMS by ASG in 2017 brought many changes. The biggest being a whole new layer of capability.

READ: ‘ASG nipping at the heels of Australia’s biggest IT solution providers after acquisition of SMS’


“ASG are well-known in Australia for managed services and IT solutions and are very successful in winning large enterprise and government contracts,” says Rod.

In Hong Kong, our renowned capability in advisory consulting, combined with the broader ASG capabilities and the backing of parent company NRI, has given our region access to a broader set of opportunities and new clients.

READ:  ASG Group sold for $350 million


Rod says, “We are heading in an exciting new direction at ASG Hong Kong.

We have a close-knit team who really go the extra mile when it comes to our clients and supporting each other, and we are looking to bolster the skills in our team with new recruits.”

“We are always on the lookout for ambitious consultants – either based already in Hong Kong or looking to make an international move.

Not only does Hong Kong present a wealth of opportunity, it also offers an exceptional lifestyle and extraordinary career progression,” says Rod.

“There are also greater opportunities for short-term assignments and potential future geographic transfers. If you’re ambitious, competitive and hard-working, Hong Kong could be the city for you,” he added.

Interested in a career with ASG Hong Kong? Register your interest via our careers page by clicking here.



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