For decades, organisations have been focused on one main objective: financial growth—the faster the better. Today, organisations are being challenged to define their success in more ways by pursuing a broader set of business objectives that are balanced with the reality that profit is critical for longevity.

In a period of unprecedented change, this opens opportunities to imagine new ways to create and sustain value through profitability, customer engagement and market differentiation.

For Australian Government, the journey towards Covid-19 recovery will rely heavily on cost cutting activities. But that doesn’t necessarily mean a backwards step for customer and growth initiatives.

CLICK HERE to read our latest article, where we share our five principles to guide any government agency when reducing costs.