Business Development Executive | VIC
Barry Stoneham joined ASG as a Business Development Executive in 2019. Prior to scoring deals with the sales team, Barry spent 14 years scoring goals for the Geelong Football Club. He proudly captained the Cats, his hometown club, from 1995-1998 before retiring in 2000 and making his way into the world of sales. Barry spoke with us about his footy career and how the lessons he learned on the field guide him today.
WAS THERE SOMETHING SPECIFIC ABOUT ASG THAT DREW YOU TO JOIN THE TEAM?
“I was introduced to ASG by Andrew Rose and we had a good chat about the place and what the culture was like. The culture of a business is a top priority for me, it is important in anything you do, and I see a great culture internally with all the functions working together and with the consultants working externally.
Sales can be quite competitive but, on our team, we don’t have that ugly side of competition. We work together for the end goal of getting good results.
We have the EVP Pillars and they all really interact and resonate with me, but I definitely feel empowered at ASG. Our EGM Dwayne has given us the opportunity to empower ourselves and do what we know we need to do. I feel that ASG gives us the confidence and trust needed to get the job done.”
WHAT WAS IT LIKE GOING FROM ATHLETE TO CORPORATE EXECUTIVE? DID YOU HIT ANY HURDLES MAKING THAT TRANSITION?
“Back in our day, we had to work in the day and train at night. I qualified as a Primary Teacher after studying at Deakin, however, didn’t practice for long as I ventured into sales in the early to mid 90’s and have stayed in sales ever since. My first sales role was with Valvoline Oil Company. The game was on the verge of becoming professional but not there yet, so we all had full-time or part-time jobs outside of football. It gave us a good grounding, good discipline, and a good way to transition out of the game because you have that background of work. You see players today who might go into a part-time coaching role, but the sport is fickle and they’re out of a job at 40 starting from nothing. So, I’m thankful for my experience. I transferred and took with me what I learned in the footy world – dedication, hard work, perseverance, and discipline.
I’d say that the pressure of the corporate world is different – footy can actually be a little more forgiving! The hardest thing for me was missing your mates and teammates, it’s a great life when you play sport and you’re at the top of your game.”
I’M THANKFUL FOR MY EXPERIENCE. I TRANSFERRED AND TOOK WITH ME WHAT I LEARNED IN THE FOOTY WORLD – DEDICATION, HARD WORK, PERSEVERANCE, AND DISCIPLINE.
THERE ARE BOUND TO BE A LOT, BUT WHAT’S YOUR BEST FOOTY MEMORY?
“Geelong is my hometown club, we lived close to the ground, so growing up to play for them and then go on to captain the side is something I’m really proud of. We went on a great run in my time there and made it to four grand finals. I’m also still involved with the club today hosting corporate events with my good mate Billy Brownless. We host dinners and other special events, it’s a great time.”
ANY GREAT CLIENT STORIES TO SHARE? MAYBE SOME GREAT FEEDBACK OR ACHIEVED OUTCOMES YOU’VE BEEN MOST PROUD OF?
“I won’t point to any one story or client (they’re all my favourite!) but I really enjoy the process of bringing a client in and seeing them go through the whole process with ASG. You might bring a client in for a small amount of work then you see them three or four years later investing in bigger projects. They’re obviously happy with the work and the support they’ve had along the way and you feel good about having gotten them on the ASG ride. It’s really gratifying and what I enjoy the most.”
HOW HAVE YOU SEEN ASG CHANGE IN YOUR TIME HERE?
“ASG has adapted quickly to support new ways of working that puts employees first. It shows that ASG recognise what’s important to us and doesn’t just talk about it but acts on it. Having a hybrid working environment provides us with the flexibility to work from the office or from home and adapt to what our clients need while still being able to build and maintain a strong working culture.”
WHAT’S YOUR FAVOURITE WAY TO WATCH THE GAME TODAY?
“Watching the game wearing a suit and tie with a nice meal and a few drinks isn’t bad but really, there’s something to be said about walking to the ground with your mates or your family, stopping at a local pub for a parmigiana and a beer, then sitting in the grandstand with all the fans. If I had my choice, I’d definitely go with that option.”