Regional Capability Manager | NSW
Having gone through a number of promotions during her tenure, from Consultant, to Practice Manager, to Regional Capability Manager, Elena has quite an impressive skillset that lends itself well to the responsibilities of an ASG Capability Manager. When Elena isn’t in front of clients bringing a complex IT solution to life, she is responsible for positioning and packaging ASG’s solutions to address current and future client needs. Elena is often called out inside the business for being somewhat of a unicorn – highly technical (she was once a BI and Analytics consultant) and highly creative. It’s no surprise that Elena is also a trained Theatre Director.
TELL US A LITTLE ABOUT YOUR JOURNEY IN ICT AND WHERE YOU ARE AT TODAY...
“Before I came to ASG, I was working as a Director of Enterprise Information Management at a Big 4 and was feeling burned out so I decided to get back into consulting which was more in my comfort zone. But, after 9 months or so I felt like I was cruising. I wanted to progress and challenge myself a little more, so I started looking for opportunities and the Practice Manager role came up. Now this was something unlike anything I had experienced before! I was exposed to all kinds of new things and the role then was very broad, encompassing client, people, vendor, profit and loss, and delivery management – all these things were wrapped up in the one role. Of course, the role has evolved many times as has my role title.”
WHAT DO YOU ENJOY ABOUT ASG? DO ANY OF THE EVP PILLARS OR ASG VALUES PARTICULARLY RESONATE WITH YOU AND YOUR EXPERIENCE HERE?
“Something I’ve always enjoyed about working at ASG is that your abilities, your ideas, your drive are all well-recognised and you’ll be empowered to do things with them. You are judged by your work and if you have ‘it’, it will be found, even if you’re not sure what ‘it’ is!
We have the EVP Pillars which I of course agree are all great reasons to work at ASG, but I operate more on the company values – especially Initiative and Grit – that is what truly resonates with me.”
I TREAT CLIENT PRESENTATIONS AS A MINI PLAY AND PUT THE TEAM THROUGH REHEARSAL. AND I DON’T NECESSARILY MEAN REHEARSING A SCRIPT TO FOLLOW BUT MORE IN TERMS OF KNOWING WHAT YOUR STORY IS, WHAT THE UNDERLYING THEME IS, WHAT YOUR INNER MONOLOGUE MUST BE – YOU SHOULD HAVE STORY BEHIND YOUR WORK.
WHAT KEEPS YOU MOTIVATED AND FEELING CONTENT WITH YOUR WORK?
“I started as a Regional Capability Manager and fully embraced it. I not only represent capabilities, but I also look at the positioning and packaging to grow the capability. I have always felt that if I have an idea, while it may not always get actioned, it will always be listened to. If it gets knocked back, it wasn’t a good idea at the time, and you move on to the next one and try until you get something that can be taken to market. That’s extremely rewarding to have projects that you can put your name to.”
YOU’VE BEEN DESCRIBED BY YOUR COLLEAGUES AS A CREATIVE PERSON. WHAT ARE YOUR PASSIONS OUTSIDE OF WORK?
“I was born in the Soviet Union and moved here when I was a teenager. There was pressure to get a professional career, you know, focus on your education first and then pursue whatever you want to pursue after that. For me, that was theatre. I am a trained Theatre Director and for a while I had my own theatre company and was directing plays. If I ever slow down at work, I’d love to rekindle theatre.”
DOES YOUR EXPERIENCE IN THE THEATRE EVER CROSS OVER INTO YOUR WORK?
“I treat client presentations as a mini play and put the team through rehearsal. And I don’t necessarily mean rehearsing a script to follow but more in terms of knowing what your story is, what the underlying theme is, what your inner monologue must be – you should have story behind your work. When I don’t apply my creative side I’m not as good at my job! I’m thankful that Chris (NSW Executive General Manager) encourages me to be myself, play to my strengths, and apply the element of theatricality to what we do.”
DO YOU HAVE ANY TARGETS OR GOALS FOR THE YEAR AHEAD?
“I’m in a really good place – there is a balance between responding to our sales demand, creating newer propositions, and broader thinking for future trends. A target for me is to work more with consultants. I believe that our consultants, being the front-line workers, are the ones who will truly see the business problems that our clients are trying to solve. I get the best ideas when I just interact with consultants, especially in the resource augmentation space – you find some real hidden gems.”