Delivering value for customers is a combination of what you do and how well your organisation is set up to do it.

We challenge our clients, their businesses and their customers with new and collaborative ways of understanding, problem-solving, and delivering value that your customers can feel.

ASG’s design team apply a human lens and often use a process known as ‘design thinking’ to create innovative and well-thought out strategies that force organisations to really think about their value from the eyes of a customer.

“Putting customers at the centre of everything we do” is easy to say and critical to do. The execution however, is a multi-dimensional challenge which many organisations struggle to deliver on.

Creating unique and engaging experiences in line with the needs of the customer is key to business growth and customer loyalty.

At ASG, we create customer experience engagements that transform how businesses deliver value.

Our services range from strategy and design, to full-scale restructure of internal delivery models, client relationship management, and upgrades to customer call centre interaction models.

As modern customers, consumers and employees, we have all come to expect a little more. We expect our digital tools and services to be tailored, we expect them to anticipate our needs, and we expect them to work well.

Ultimately, a well designed User Experience ensures all of the above; From overall customer satisfaction, to the collection of data and the adoption of new processes and applications.

At ASG, our team helps clients achieve greater results through an innovative User Experience process. Through us, our customers are able to balance business requirements and UX to drive simpler user engagements, improve touch points, remove any pain points, and improve user metrics against KPI’s.

In order to foster an internal innovation culture, ASG facilitates innovation sprints, or can set up and train an in-house ‘innovation hub’, so that it is easy and practical to adopt and support ideas from ideation through to project delivery stages.

Sometimes you just need a one-off event to get things moving in the right direction.

Our experience shows that a design-led approach rapidly brings stakeholders into the project as enthusiastic participants, gaining their trust and commitment.

When designers and diverse stakeholders take on large-scale processes of change together, design facilitation plays an important role especially when it comes to systems and service design.

With the business landscape evolving at such a rapid pace, its difficult for organisations to keep up with the level of innovation required. We help clients stay ahead by connecting them with start-ups and vendors within our extensive network to enable collaboration.